Lose DRM, win customers
By now, anyone who cares about these things has probably already read Steve Jobs’ ”Thoughts on Music,” an open letter that advocates the abolition of digital rights management (DRM) technologies as currently applied to downloadable music. Among other things, Jobs writes: “This is clearly the best alternative for consumers,” which is undoubtedly true. I’ve never met anyone who has actually liked DRM, but some people put up with it because they feel there is no other choice. I am very much not one of those people.
To me, DRM on music is unacceptable and I have long refused to buy an iPod (or any other type of music player) or download any music simply on principle. That’s how strongly I disagree with the fundamental concept of DRM. For a long time, I assumed that DRM was simply an inevitable trend in the music industry. I wasn’t happy about it, and I certainly wasn’t going to buy into it, but I thought that it would, unfortunately, take root regardless of my resistance to it. But now Steve Jobs seems to have shaken up the assumption that DRM is even necessary, much less inevitable, for which I think he deserves to be applauded.
Following the initial news about Jobs’ letter, there have been a number of additional ones indicating that DRM isn’t very popular with European music company executives, either. I think most people in the music business realize that restricting how music can be played back is not a good way to increase sales, and I am just one of presumably a large number of consumers demonstrating exactly that. I would buy an iPod and start fleshing out my music collection tomorrow if the music labels would drop DRM. And they should, but they won’t, which means I will continue to spend my money on other things until they wise up.
